The client commissioned us to sell a very interesting, but unusual property. It was a tastefully finished apartment in a tenement house in Górny (Upper) Mokotów. Apartments in tenement houses are a unique and desirable type of real estate, but above all in Śródmieście and its most prestigious parts (Mokotowska, Wiejska, Lwowska, Koszykowa streets). In places where the surroundings are not always equally attractive its a little bit different. The more the sale of this apartment was an ambitious challenge for us.
Square footage: 115 m2
District : Mokotów
Price: PLN 1,800,000
Analyzing the potential of the offer, we came to the conclusion that this property requires an appropriate setting and its promotion should be shrouded in an aura of unavailability. Like most luxury real estate, it was not suitable for publication on portals that are by nature targeted at the mass client and which devalue the value of the offer in the eyes of buyers.
LIONS ESTATE SOLUTION
We decided to do a photo session with home staging. We published the offer only on our website, promoting it on our social media. Thanks to this strategy, we quickly aroused the interest of the first customers. One of the greatest values of the Lions Estate brand is the gathering of a very large group of demanding and wealthy clients who first look for the most interesting sales offers in the capital with us.
To further maximize the chances of profitable sales, we sent direct invitations to selected customers from our database. The effect was immediate. In a short time we had three strong customers who eventually bid with each other.